Capital Gains

Capital gains is a conceptual educational app aimed at teaching young adults about financial literacy. Through gamification and incentive based learning, users are rewarded through their learning journey.

Objective

Give young adults an opportunity to educate themselves on financial literacy.

A survey by the Financial Industry Regulatory Authority (FINRA) found that just 24% of Gen Z participants correctly answered four out of five financial literacy questions.

Problem

Solution

Create a learning platform for young adults that teaches through gamification.

Gamification

Turn the learning process into the fun and rewarding experience of playing a game.

Learn More, Earn More

By gaining “Capital” through learning and answering questions correctly, users are able to see their investments change in real market conditions.

Users also earn achievements through various milestones completed in their learning journey.

Prototype

Test the prototype for Capital Gains. This was created using figma to get a sense for how the app could function.